Privacy Policy

1. Introduction and Company Information

Welcome to Southern Charm Boutique. We are committed to protecting your personal information and your right to privacy. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

Company Name: Southern Charm Boutique
Address: 45 Oxford Street, Kids, NSW 2000, Australia
Email: [email protected]
Phone: +61 2 9376 5564

2. Data Collection and Processing

We collect personal data that you voluntarily provide to us when you register on the website, express an interest in obtaining information about us or our products and services, participate in activities on the website, or otherwise contact us.

3. Purpose of Data Processing

Your personal data will be used for the following purposes:

• To facilitate account creation and logon process.
• To send you marketing and promotional communications.
• To fulfill and manage your orders.
• To post testimonials with your consent.
• To deliver targeted advertising to you.
• To enforce our terms, conditions, and policies.
• To respond to legal requests and prevent harm.

4. Legal Basis for Processing

The legal basis for processing your personal data includes:

• Your consent.
• The performance of a contract between you and Southern Charm Boutique.
• Compliance with legal obligations to which we are subject.
• Pursuing our legitimate interests that do not override your fundamental rights and freedoms.

5. Data Sharing and Third Parties

Your information may be shared with third-party vendors who perform services for us or on our behalf and require access to such information to do that work. These include payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

6. Data Transfer to Third Countries

If we transfer your personal data outside Australia, we will ensure that adequate protection measures are in place as required by law.

7. Storage Duration

Your personal data is stored only as long as necessary for the purposes set out in this privacy policy or as otherwise required by applicable law.

8. User Rights

You have the following rights regarding your personal data:

• Access: You can request access to your personal data we hold about you.
• Rectification: You can request correction of inaccurate data concerning you.
• Erasure: You can request deletion of your personal data under certain conditions.
• Restriction: You can request restriction of processing your personal data under certain circumstances.
• Data Portability: You can request a copy of your personal data in a structured format.
• Objection: You can object to processing under certain circumstances, including direct marketing purposes.